Pledge Programming

Jerry Liwanag & Marie Guinto from the PBS Pledge Team and Lauren Smith & Fred Nahhat from Detroit PBS share best practices in producing a pledge program, deciding if it’s the right decision for your program, and important things to consider when producing a program for pledge.

Click on the video below to watch the full webinar:

All links and resources mentioned in the webinar:

PBS:
Marie Guinto
Director of Fundraising Programming
mguinto@pbs.org

Detroit PBS:
Fred Nahhat
Sr. VP of Production
fred@dptv.org

Link to Slides:
https://drive.google.com/file/d/1U4adZogvifRBT6xmKbTFgwShbMI_vdmq/view?usp=sharing